Who We Are
Mission
- Our mission is to empower all consumers to get their shoes tailor designed for their feet quickly and at an affordable price. Whether it's custom 3D Printed footwear or other shoes
- By leveraging AI, 3D and digital technologies, we are keen on helping all shoemakers scale their business, making bespoke shoe services fast, accessible and affordable
- In the long run, Fitasy aims to digitalize, diversify and decentralize the footwear ecosystem. Every great design can be seen and can be a pair of personalized shoes with AI driven precision
Our History
Fitasy founders were longtime research collaborators from MIT and UW-Madison who joined forces to create Fitasy in 2023. We are driven by several factors including:
- The massive waste due to returned shoes from large online shopping platforms,
- A general lack of reliable digital foot measurement apps, and
- The desire to improve shoe comfort from a first principles perspective
Fitasy is partnering with local shoe manufacturers to provide custom shoes to improve customer satisfaction with high accuracy digital foot measurement capabilities
We also offer custom 3D Printed Footwear to provide consumers easier and quicker access to custom shoes
Why Fitasy Matters
In the digital era, ~7 billion smartphones worldwide are equipped with advanced cameras built for precision - Our patented algorithm is able to achieve an accuracy within 2mm
With Fitasy, bespoke services no longer need to be expensive and time-consuming
We are partnering with a Veteran Affairs-approved shoemaker to help all vets get their custom shoes faster, and we hope to make our solution available at National VA and other small businesses
Fitasy: Sustainable Choice for a Better Future
Reducing Carbon Footprint
By utilizing advanced technologies like mobile scanning, AI spatial modeling, and 3D printing, we minimize material waste and energy consumption during production.
Our made-to-order approach ensures that each pair of shoes is created with precision, eliminating unnecessary waste and reducing environmental impact.
Encouraging Circular Economy Practices
We champion circular economy practices by offering customers the opportunity to return unwanted shoes for responsible recycling or repurposing.
In return, customers earn credits, contributing to reducing landfill waste and extending the lifecycle of materials.
This initiative reflects our commitment to sustainability, minimizing waste, and fostering long-term environmental benefits.
Detailed Demonstrations
