Who We Are
Mission
- Our mission is to empower all consumers to get their shoes tailor designed for their feet at an affordable price
- By leveraging AI, 3D and digital technologies, we are keen on helping all shoemakers scale their business, making bespoke shoe services fast, accessible and affordable
- In the long run, Fitasy aims to digitalize, diversify and decentralize the footwear ecosystem. Every great design can be seen and can be custom made for each of us through an automated process.
Our History
Fitasy founders were longtime research collaborators from UW-Madison and MIT who joined forces to create Fitasy in 2022. We are driven by several factors including:
- The massive waste due to returned shoes from large online shopping platforms,
- A general lack of reliable digital foot measurement apps, and
- The desire to improve shoe comfort from a first principles perspective
Fitasy is partnering with local shoe manufacturers to provide custom shoes to improve customer satisfaction with high accuracy digital foot measurement capabilities.
Why Fitasy Matters
In the digital era, ~7 billion smartphones worldwide are equipped with advanced cameras built for precision - Our patented algorithm is able to achieve an accuracy within 3mm
With Fitasy, bespoke services no longer need to be expensive and time-consuming
We are partnering with a Veteran Affairs-approved shoemaker to help all vets get their custom shoes faster, and we hope to make our solution available at National VA and other small businesses
Detailed Demonstrations
Pre-Order Motion Today!
Step into the future of footwear with custom 3D printed shoes designed specifically for your unique feet.